Thread Avenue is a beautiful brand that creates personalised homewares and gifts. It was such a pleasure working with this biz on their brand strategy. Lily, the founder, sourced the logo and I created the brand around it! We worked intensively on establishing the right mood and feel for the brand, as well as establishing the perfect colour scheme. I created the variations and submarks based on the main logo they presented, and then tied everything together in my complete style guide! This project was a true collaboration and I'm so glad I got to develop this brand.