Writing content that stands out isn't easy these days. The online space is saturated with free resources, entertainment and I hate to say it, blogs. BUT that doesn't mean that you can't create killer content AND a successful blog that coverts. Everyday we see new bloggers and influencers rising to the surface and establishing a name for themselves. Sometimes it's overnight, other times it takes a bit longer, but either way, it's possible.
The thing with blogging, it's not enough to just be a great writer. You need to treat your blog like a business and strategise your content production. Whether you manage to go viral or not, you need to make sure that your content is always up to scratch.
Which lucky for you I have some helpful tips to guide you!
5 Tips on Writing Killer Content
1. ALWAYS START WITH WRITING A BLOG POST
When you choose a topic, research it, identify your key points and cover the entire topic with a blog post of at least 600 - 1000 words. This way you will have more valuable and concise information to re-purpose and share across your social platforms in bite-sized content.
2. CHOOSE VALUABLE TOPICS ALWAYS
Ask yourself, ‘is this topic going to help or improve the lives of my audience?’ Think about your audience as individual people. What does Karen need to know? What is her biggest struggle at the moment? What would make her life easier?
3. INCLUDE BOTH VISUAL AND WRITTEN CONTENT
Your audience will be attracted to different content. They might be drawn to images, info-graphs or videos, or they might prefer to read through a detailed blog post. To ensure you are appealing to everyone, include both. This also means you will have more visual and written content to share across your platforms when re-purposing your content.
4. PAY ATTENTION TO THE DETAILS
If you’re not paying attention to the details, I guarantee your audience will be. Make sure that you spend time on revisions, checking grammar and punctuation, and making sure that the presentation of your content is professional and on brand.
5. MAKE SURE IT TICKS THE BOXES
Every piece of written content you create needs to educate, entertain and/or inspire your audience. This is how you produce quality content that converts sales and increases your influence. It’s also the easiest way to improve your know, like and trust factor.
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