Creating consistent content isn't easy. It takes motivation, determination and a lot of coffee (or in my case tea!)
As entrepreneurs, a significant part of our day is dedicated to managing our social media and marketing our business to ensure that we are always converting clients and customers - and that's AFTER we actually serve our current clients all day long. So creating valuable content on top of that... Well, let's just say we would need more hours in the day or sleep becomes no longer a thing!
So that is why I made sure I learnt how to make the most of my time and systemise my business effectively. In doing so I’ve realised that creating valuable and original content everyday, isn’t an effective strategy.
So lucky for you I’m sharing my best tips to systemising your social media and even your marketing, by creating content AND re-purposing it AND still producing the traffic and conversions you need WITHOUT living at your desk. Sound good?! Let's jump in!
Why creating content is essential to your biz...
First I just wanna say that no matter how great your business is going, it will be EVEN better with a consistent online presence. The written and visual content you share across your social platforms is your main means of marketing your brands and advertising your offerings. It's also how your potential customers, clients and audience begin to know, like and trust you, which is essential to gaining followers and converting sales.
Why you should be systemising your content creation...
Creating quality content takes time, especially when posting daily across two or more platforms. Which is why figuring out ways to save time and still get everything done is essential. By putting systems in place that cut down even just a few minutes for every task, you will find that you're able to work more effectively. And isn't that EXACTLY what you need to improve your business?
5 Ways to Systemise Your Content Creation:
1. USE A CONTENT CALENDAR
By creating a content calendar for your business, you can schedule your content head of time and actually be strategy with what you post. You'll also be motivated to achieve your weekly goals by knowing exactly what content you have to produce. By scheduling in major holidays, launch dates, even new projects, those dates can determine the content you will produce. You'll be able to plan your CTA's, cross-promotions, schedule interviews and create freebies with a strategic plan in place. Which will ultimately make your job easier!
2. RE-PURPOSE YOUR CONTENT
Just because you’ve shared something once, doesn’t mean you can’t share it again. In fact, only a small percentage of your posts actually get seen by your audience, that is why knowing how to re-purpose and cross-promote is so incredibly valuable. With re-purposed content you'll be able to share quality content in bite-sized pieces across all your platforms. This increases the likelihood of your content actually getting seen by the right people. Your traffic will improve, and ultimately so will your 'expertise' and influence. If you want the complete guide on how to re-purpose content, then read my post and download your FREE strategy here.
3. CREATE TEMPLATES
As designer, I have templates for everything! I make sure that if I custom create something once, I've always got the presets to save time later. This isn't cheating, it's using your time effectively. Which is why I also have templates for all my business and admin related documents too. So when it comes to creating content, why shouldn't I use templates? If you wrote a killer blog post that got tons of traffic, then wouldn't you try to replicate the layout for another topic? I think yes - you'd be crazy not too! So that's what you should do with your social content. Create various templates that work, and use them when creating your content. Not only will you save time, but you'll be more inspired without fussing over layouts.
4. IDENTIFY YOUR EXPERT TOPICS
Knowing exactly what content to produce for your business is one of the most simple and effective ways to make sure that you have a consistent brand and 'expert' knowledge. By establishing your brand topics or themes, you are able to explore the ideas that you can discuss or share with your audience. Need a full breakdown of finding your go-to topics? Read this blog post for my GREATEST strategy!
5. CREATE IN BULK OR BATCH WORK
By prioritising your content production and working in bulk, you will be able to use your time more effectively. Start by separating the tasks into similar tasks to you can spend as little time as possible switching from task-to-task. Then plan your time creating them. Start by planning the content one day, writing the content another day, then another day preparing the images to go alongside the content, and finally putting the content together and scheduling it for the month on the last day.
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