Sometimes when you start dreaming big for a brand, the vision can get off track if the message isn’t clear. This happens all too often and is why Brand Strategy is sooooo important!
BUT the two samples turned out pretty amazing design-wise so we just had to give them life!
Here’s Sample One…
And here’s Sample Two…
A pretty savvy brand that didn’t make the cut!
The Insight: During this branding process the message got lost in the excitement behind the brand. The client had an idea she LOVED but once we actually created it, it wasn’t she wanted to say, or what was going to provide the desired response from her target audience.
Including: Logo, Logo Variation, Submarks, Moodboard & Colour Palette