#KHStudy for Polished + Raw (Brand Identity & eBook Reveal)

 
Polished + Raw - Kira Hyde Creative
 
 

Polished and Raw embodies the beauty of crystals with the intention to be raw, authentic, and present.

 
 
Polished + Raw - Kira Hyde Creative
 
 

Phase One: Moodboard & Colour Palette

 
Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
 
 
Polished + Raw - Kira Hyde Creative
 
 

Phase Two: Main Logo & Variations

Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
 

Polished refers to the beauty of crystals coupled with the elegance of today’s modern woman.

Raw refers to the authenticity and openness that comes from removing the layers we often stow upon ourselves.

There are also two essential types of crystals – polished: (spheres, points, tumble stones, etc), and then raw; (clusters and roughs).
Polished and Raw embodies the beauty of crystals and the women around us, with a reminder to be authentic and true to ourselves.

Polished + Raw - Kira Hyde Creative
 

Phase Three: Brand Board

Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
 

Phase Four: Brand Collateral

Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
Polished + Raw - Kira Hyde Creative
 

Strategy: Two Weeks of Brand Goals Sessions & PDF Outline/ Overview

 
 
 

Extras: eBook (Sneak Peek)

 

#KHBEHINDTHESCENES

A Re-brand that altered everything.


Kira Hyde Creative

The Background: Crystals New Zealand (Polished + Raw before) has been one of New Zealand’s biggest online store for Crystals and Crystal Products BUT they were lacking that point of difference that set them apart from their competitors.

The Brief: The official Brief was established during our Brand Goals Sessions, we spent two weeks researching, brainstorming and strategising how to build a new brand from the ground up that would be game-changing for not just their biz, but for their customers too.

Including: Brand Goals Sessions (2 Weeks of Brand Strategy Sessions & Final Strategy Outline), Main Logo, Variation Logos, Submarks, Colours, Typography, Patterns & Elements, Moodboard, Brand Board, Style Guide, Business Cards, eBook etc.

The Results: A Re-brand like no other, one that was born out of a passion to help women all over the world, serving a community of women through storytelling, mindfulness and selfcare. A brand that removes the stigma surrounding crystals and strips it back to something timeless that personifies both crystals and a need for authenticity and openness.

 

Kira Hyde

I'm a Brand and Web Designer for Creatives' in Biz.